Social media influencers have become an integral part of many marketing campaigns over the last few years. With such a wide range of potential influencers out there, it can be difficult to know where to start when looking for one that fits your niche. However, the process becomes much simpler if you’re looking specifically for Instagram influencers. Here we will look at an easy way to increase your followers by finding and collaborating with Instagram influencers in your niche.
#1 Research Your Target Audience
Before you even begin searching for an Instagram influencer in your niche, it is important to conduct thorough research into who your target audience is and what kind of content they respond best to. This will help you narrow down your search for an appropriate influencer as you will have a better idea of their interests and needs which should be reflected in the content they post.
#2 Identify The Top Influencers In Your Niche
Once you have identified your target audience, the next step is to identify which influential accounts are active on Instagram within this particular niche. It is important to note that not all ‘influencers’ may be right for your brand or campaign so make sure you do plenty of research before selecting any particular account. You can use tools such as Social Blade or Klear that allow users to track different metrics associated with each account including follower count and engagement rate so that you can get an accurate measure of who is popular within your chosen field.
#3 Consider Their Tone & Aesthetic
When selecting an appropriate influencer, it’s also important to consider the overall tone and aesthetic of their posts as these must match up with yours for them to promote your product or service effectively. Both parties must appear trustworthy and reliable while having similar values around specific topics so that potential customers feel like they connect with both brands/individuals on some level.
#4 Focus On Quality Over Quantity
It’s easy to get caught up chasing after high-profile influencers but keep in mind that having quality content is more important than quantity when it comes down to successful collaborations with any social media user – regardless of how many followers they have! Ensure that any influencers you choose fit well within your target demographic by doing ample background research on them and making sure their style resonates well with yours before making any commitments.
#5 Reach Out To Potential Influencers
Now that you’ve identified those high-profile people/brands that would make great collaborators, it’s time to reach out! Try reaching out via private message rather than posting publicly on their page, as this shows respect for their personal space – think about what kind of introductory message would grab their attention without being overly pushy or promotional. Also, remember that just because someone has a large number of followers doesn’t mean they’ll accept every offer of collaboration thrown at them; make sure any proposal you make makes sense from both sides, otherwise chances are it won’t be accepted!
#6 Communicate and negotiate the terms of the collaboration
Once contact has been made between you and a suitable candidate, communication should be smooth from here, as long as both parties are open to working together! Ensure that all terms are agreed before moving forward (elements such as payment/incentive plans) so that everyone feels comfortable moving forward; if negotiations break down at this stage, don’t worry – just move on to another potential partner until something works out!
#7 Monitor performance and results
In order to ensure both financial and reputational success when working with Instagram influencers, it’s vital to monitor performance and results throughout the duration of any partnership agreements you’ve previously made – have conversions increased? Have sales met expectations? All of these elements should be regularly reviewed throughout the collaboration, using analytics platforms such as Iconosquare or Hootsuite Analytics to gain valuable insight into how things are performing across multiple channels throughout the duration of any partnerships established!
#8 Don’t underestimate the power of authenticity!
Last but not least, never underestimate the power of authenticity when working with Instagram influences – after all, people will generally follow accounts if they believe there’s something real behind them, rather than just another ‘fake’ corporate entity desperately trying to push products/services on unsuspecting consumers… so always keep the true meaning at the forefront when approaching collaborations, and remember why people chose to follow someone in the first place (hint: it wasn’t purely based on ‘gifting’ incentives!).
